Jay-Z Shows Off His New Artful Dodger Clothing Line!!!!!!!

Jay-Z and GQ Magazine hosted the official launch party of the Artful Dodger clothing collection. For those who remember, JayZ bought the clothing brand last year for $15 million and was set on giving the brand a much needed face-lift. While introducing the collection at New York’s Chelsea Art Museum, Jay claimed that his Artful Dodger line is “the alternative to everything that currently exists in the marketplace.”

Take a look at the pics from the show for the new Artful Dodger collection designed by JayZ’s team. The current collection (before JayZ) is still available at the Artful Dodger website. Expect a complete redesign of the website in the coming months that will include this new collection labeled as sophisticated streetwear.