Microsoft Dumps Seinfeld For Rapper Pharrell!!!!!!!
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Microsoft Dumps Seinfeld For Rapper Pharrell!!!!!!!
Hip-Hop star Pharrell joins a cast of celebrities in a new $300
million dollar advertising campaign being launched by technology
behemoth, Microsoft.
On September 4, Microsoft debuted two spots featuring comedian and
spokesman Jerry Seinfeld and company founder Bill Gates, as part of the
biggest ad spend in the company’s history.
One advertisement features Seinfeld and Gates shoe shopping while
engaging in idle chatter and the second features Seinfeld and Gates
engaged in conversation at a blue collar family’s dinner table.
Despite being on the air for less than two weeks, the company is
pulling the ads, in favor of a new campaign featuring Williams, Deepak
Chopra and actress Eva Longoria.
A Microsoft spokesman said the ad campaign was “completely in
accordance” with the company’s plans and denied that a lukewarm
response from consumers was to blame for the change.
The “second phase” of Microsoft’s ad campaign featuring Pharrell have the tagline: “Windows. Life without walls.”
Microsoft has tapped Williams’ marketing power in the past, as the hit
making rapper/producer helped launch the company’s game Halo 3 in the
United Kingdom.
It is not clear if Seinfeld, who was paid $10 million dollars to
endorse Microsoft, will be featured in the print version of the
advertisements, which are scheduled to debut this Fall.
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