Outkast: Big Boi Is Spokes Model For Coca-Cola Energy Drink!!!!!!!

by **J The Kidd** Wed Oct 01, 2008 9:09 pm

OUTKAST rapper BIG BOI is to front a new Coca-Cola advertising
campaign in a bid to expand the brand's reach into the black
demographic.

The Way You Move hitmaker, real name Antwan André Patton, was
announced as the new spokesmodel for the drinks firm's Full Throttle
Fury Energy Drink on Tuesday (30Sep08).

And according to the energy drink's senior brand manager Rafael
Acevedo, it was Big Boi's "drive to excel" which made him perfect for
the brand relaunch of Coca-Cola's Full Throttle Fury promotion,
according to reports.

Acevedo says, "He truly embodies the Full Throttle mindset of 'Go Full
Throttle or Go Home'. Full Throttle Fury will play a vital role in Big
Boi's upcoming album release activities and concert tour - including
product integration, customised point of sale displays, and sponsorship
opportunities."

In a statement, Big Boi adds, "My new album Sir Luscious Left Foot
embodies the energy of Full Throttle Fury, where I feel like the body
of work I've created on this CD will hopefully motivate my fans even
more with its high energy and conscious lyrics as I've always created
in my music."

Big Boi's LP Sir Luscious Left Foot: The Son of Chico Dusty will be released in the U.S. on 28 October (08).