Diddy To Play PROSECUTOR on 'CSI: MIAMI' !!!

Hip-Hop superstar Sean "Diddy" Combs has teamed up with hit television series "CSI: Miami" and will be starring in a couple of upcoming episodes.

The mogul is set to make two guest appearances on the popular CBS program, to be aired in early 2009.

Playing the role of a federal prosecutor, the storyline revolves around Diddy's dislike with the show's main character "Lt. Horatio Caine,"played by David Caruso, and his team, according to "Entertainment Tonight".

Diddy now joins the ranks of other guest celebrities who have been featured on the "CSI" shows. Mega rapper Nelly was also involved in portraying a character in "CSI: New York" earlier this year.

In related news, Diddy is utilizing president-elect Barack Obama to promote the launch of his newest men's fragrance, in an effort to redefine the perception of African Americans.

The Wall Street Journal reports the rap mogul will appear in a black-and-white ad for the new "I am King" fragrance. The ad will be featured in magazines and on billboards across the country in December. Dressed as a black James Bond, Combs wears a white dinner jacket as he is seen on jet skis, in casinos and aboard a yacht on the French Riviera.
Although the ads could come across with being out of touch with the current economy, Combs maintains that the promotion is reflective of what he labeled as an "affordable indulgence."

"Everything on the market isn’t going to be attached to the bad economy," he said. With Obama’s historic victory over Republican rival John McCain, Combs believes the time is now for marketers to shift their perception of the urban black male from the stereotypical person with lots of "bling," to one of successful black men such as himself and Obama.

"It’s a new America and it’s our time," the 39-year-old executive and avid Obama supporter told the Journal, adding that he plans to connect "I am King" and the president-elect, while promoting the scent on a series of TV talk shows.

As Obama prepares for his inauguration as the nation’s 44th president in January, talk among ad executives has centered around how the election could change advertising to and about African Americans, according to AllHipHop.com.

"I am King" follows Combs’ previous fragrance Unforgiveable, which debuted in 2006.

Combs’ "I am King" fragrance is priced at $57 and will be sold at Macy Inc. stores, just in time for the holidays.