Diddy Reveals New I AM KING Cologne !!!

by **J The Kidd** Tue Nov 25, 2008 3:46 pm

Sean John Fragrances, creator of Unforgivable, the top selling men's and women's scent, unveiled the campaign image of Sean "Diddy" Combs' newest men's fragrance, I Am King, on what continues to be the largest billboard ever to hang in Times Square, The new campaign will also appear on Los Angeles'prestigious Sunset Boulevard, as well as other marquis billboard locations in New York, Los Angeles, and Miami. The billboard portrays Diddy dressed in a sleek, white tuxedo, with an image of his new men's fragrance, I Am King.

Diddy said, "I am really proud of the new billboard and of the message that it conveys to everyone who gets to see it. I Am King is not just about me, but every man. We are all descendants of kings. And if all men believe in that, we can accomplish anything. This image pays tribute to that belief, that ideal."

Only Diddy could debut I Am King, a scent designed to inspire those who dream big and aspire for greatness. I Am King makes the ultimate statement for today's ambitious go-getter.