`'The Newspaper DEATH Spiral Is Accelerating,' CLASSIFIED Ads Down 31%

by **J The Kidd** Sun Nov 30, 2008 7:31 pm

Newspaper sales fell almost $2B in one quarter.

Newspaper advertising took a 19.26% fall in the third quarter of 2008 off the back of the hemorrhaging classified market.

The 19.26% overall fall is worse than the previous record of a 16.07%
drop in the second quarter of 2008 (we previously reported 14%, so the
figure may have been revised).

Driving the rapid fall in newspaper advertising is the coming death of
the classified market, which saw a 30.85% fall, driven by recruitment
classified sales dropping 43.6% to $497.5 million, real estate
classifieds down 38.6% to $629.3 million, and automotive down 29.2% to
$563 million.

National and Retail advertising dropped 18.42% and 11.72% respectively.

Online offered more bad news, dropping 3% year on year.

The interesting part with the stats is the decline coming in a quarter
that should have had a boost due to election advertising. National
advertising over the last three election cycles (for the third quarter)
increased sales by 18% (96), 14.5% (00) and 8.24% (04).

Full figures are available from the Newspaper Association of America here and Alan Mutter has more here.

by **TREND$ETTER** Sun Nov 30, 2008 7:41 pm

Who really reads the paper? I use to see the newspaper on everybodies driveway every morning on the way to school haha and I'd take the rubberbands off to flick at people...good thing I dont do that no more haha...

`'The Newspaper DEATH Spiral Is Accelerating,' CLASSIFIED Ads Down 31%

`'The Newspaper DEATH Spiral Is Accelerating,' CLASSIFIED Ads Down 31%

Re: `'The Newspaper DEATH Spiral Is Accelerating,' CLASSIFIED Ads Down 31%