GIANT Magazine Will No Longer Print Publication & Will Be Featured ONLINE Only!
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GIANT Magazine Will No Longer Print Publication & Will Be Featured ONLINE Only!
Giant Magazine, owned by Radio One’s Interactive One subsidiary, will cease its print publication and publish only online.
Radio One acquired Giant Magazine in 2007 for $270,000. The bi-monthly lifestyle magazine covers celebrities, culture and fashion primarily for 20-something African Americans.
Radio One is moving its content GIANTlife.com, a new Web site as part of its Interactive One division.
“The economic downturn has had a tremendous impact on print media and we had to make the decision to suspend printing the publication,” said Tom Newman, president of Interactive One in a statement. “Additionally we recognize the increase in demand for real time information and see this as an opportunity to leverage our existing robust online platform to better serve Giant consumers and advertisers through our interactive medium.”
The company did not say if, or how many jobs would be cut as a result of ceasing print publication of Giant.
Current Giant magazine subscribers will be notified in the next few weeks regarding their subscriptions, the company said without elaborating.
Radio One’s other properties under its Interactive One umbrella include BlackPlanet, NewsOne, TheUrbanDaily, HelloBeautiful and Elev8.” Its online properties reach 9 million monthly unique visitors, it says.
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