Big Boi Named New Face of Full Throttle Energy Drink
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Big Boi Named New Face of Full Throttle Energy Drink
Coca-Cola announced yesterday (September 30) that Outkast member Big Boi has been named the new face of its Full Throttle Energy Drink.
According to the press release, the new partnership is meant to augment the existing connection between African-American males and Full Throttle Fury.
“Full Throttle Fury appeals to men like me who consider themselves real and authentic, whose work style is to go all the way,” said Big Boi. “I spend most of my days in the recording studio or involved in new projects. Full Throttle Fury has a great taste and provides me the energy to get through my busy day.”
The Full Throttle Energy blend contains ingredients such as ginseng extract, caffeine, taurine and guarana extract.
“Big Boi has been a key player in the evolution of Hip-Hop as we know it today. His drive to excel and push himself beyond perceived limitations personifies what the brand is all about. He truly embodies the Full Throttle mindset of ‘Go Full Throttle or Go Home’,” said Rafael Acevedo, Senior Brand Manager, Energy Drinks. “Full Throttle Fury will play a vital roll in Big Boi’s upcoming album release activities and concert tour—including product integration, customized point of sale displays, and sponsorship opportunities.”
Big Boi will release his new album 'Sir Luscious Left Loot' October 28th.
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